The Effect of Social Media Learning on Student Learning Outcomes

Abstract

The advancement of information and communication technology (ICT) has transformed teaching and learning processes in higher education, particularly through the use of digital learning media. Tools such as interactive videos, educational applications, and learning management systems (LMS) have the potential to enhance students’ comprehension and academic achievement. This study aims to examine the influence of learning media usage on students’ academic performance. A quantitative approach with a correlational survey design was employed. The sample consisted of 26 purposively selected university students. The research instrument was a Likert-scale questionnaire that had been tested for validity and reliability (Cronbach’s Alpha = 0.985). Regression analysis results revealed a highly significant effect between the use of learning media and student achievement, with a coefficient of determination (R²) of 0.944 and a significance value of < 0.001. These findings suggest that learning media plays a crucial role in improving students’ academic outcomes when used appropriately and effectively. The study recommends the development of technopedagogical strategies for instructors and the enhancement of students’ digital literacy to optimize media use in the learning process.